Apple has announced its showpiece in the iPhone line-up of iPhone XS, iPhone XS Max and iPhone XR for a generally mixed reception. Ming-Chi Kuo says that the XS preorders & # 39; mat & # 39; but believes in the power of XS Max demand and the launch of the iPhone XR in October.
He also noted that TF Industries prepares estimates for Apple Series 4, with the new models taking a share of around 55% in addition to the cheaper Series 3 es.
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Kuo says the demand for Apple Series 4 is better than their original expectations due to innovative features & # 39; like the electrocardiogram. They expect that Apple shipments in 2018 will reach 18 million units.
Kuo says sales would be even stronger if Apple could get regulatory approval for ECG functions in more regions, outside of the US.
As far as the iPhones are concerned, Kuo believes that shipments of new iPhone models will grow slightly year on year to 75-80 million units for the remainder of the year.
Kuo says that the reception of XS Max in China is strong thanks to the Gold Case option, larger screen and the addition of dual-SIM options. Kuo believes the Max will account for about 30% of new iPhone shipments.
According to Kuo, the XR also has a positive outlook. They expect the XR to make up the majority of the shipments, between 55-60% of sales. However, they see a weaker demand for the 5.8-inch XS, which is reflected in the general availability of XS models in the Apple Store.
The new phones and Apple launch this Friday, September 21. Let us know what you are going to get in the comments.
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