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Jony Ive on Apple Series 4: ‘Every bone in my body tells me this is very significant’

Apple’s chief design officer Jony Ive announced Apple Series 4 yesterday at the Steve Jobs Theater and then presented his thoughts on the future of wearable technology and his thoughts on how the entire design team will continue to promote Apple in the future It was. I have not publicly commented on Apple’s design decisions, but previously I loved Apple a couple of times.

To talk Washington Ive pointed out that Apple Series 4 “becomes a more remarkable turning point in the understanding and recruitment of this product” and “every bone in my body tells me that this is very important.” As the iPhone line traditionally matures with the new iPhone and Apple, each autumn has steadily increased interest in the stage. Previous Apple models were primarily interpreted as iPhone accessories, but Apple’s health and fitness work has established this device as an important and clear product line.

“I am very enthusiastic because I see that it will make a significant difference between the quality of life and the ability to actually live. wallpaper*Ive talked about the relocation of the design team to Apple Park earlier this year. I also talked about how to work more closely with colleagues once separated due to infrastructure constraints. “The same designer used this product for several years, but we could not enjoy a unique studio until we arrived at Apple Park earlier this year.”

Apple Series 4 shows the most dramatic change in product designs so far, but the case and band are immediately understood. Ive expresses the design as “basic icon”. “When each series is isolated, we can not understand what the difference is, but when you look at them side by side, the change is very dramatic.

Apple Hermes series 4. Photo: Vogue

As before, Apple collaborated with fashion brand Hermes and creative director Pierre-Alexis Dumas and produced a series 4 band and facial special collection. It is attractive to those looking for more luxurious options. Focusing on communication beyond fashion and luxury and focusing more on health is a conscious movement for Apple’s design team and decided how big the display of Series 4 should be while considering digital well-beinging.

“The size of the screen is not that wide, so it’s supposed to be full every minute as you browse … it’s working on the functional problem of having to work. Washington . Likewise, iOS 12, which will be released on September 17th, includes a new feature called Screen Time to manage how much iPhone you are using.

Interview with Ive’s comments wallpaper* And Washington. In October, Jony Ive will speak at Wired’s 25th anniversary event.

© 9to5mac

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