Last year, Apple announced iPhone X starting at $ 999. This caused a very nod, but the customer sold Apple's best iPhone. This trend will not change.
If Apple could create a truly wonderful, finely crafted, secure iPhone for many years and demonstrate that the customer is very happy, they are likely to continue the product High. In the future I have confidence and confidence.
This happens with other kinds of products, especially cars and pickup trucks. If the product is satisfied, the customer tends to be faithful and the service is excellent. Although car prices tend to rise slightly each year, The customer considers this to be the cost of staying in favorable products.
Occasionally, you may find articles suggesting that Apple is suffering in the long run, suggesting that over $ 1,000 is too much for smartphones. I am seeing the reality of the market as a wishful thought, not a sharp insight.
This week I have seen several convincing analyzes that the future seems good for Apple's iPhone but negative analysis has a more emotional and self-centered tendency.
LoupVentures' Gene Munster and Will Thompson actually asked potential customers about their plan. "The intention of the iPhone in the upgrade suggests a slight rise in the street number." The main findings are as follows.
- This surprisingly surprisingly high upgrade intention suggests 48% of the current iPhone owner, which shows the intention to upgrade to the new iPhone next year compared to last year's 25% in June.
- Since this 48% is an outlier, there is an intention that the intention to buy and the actual purchase conversion will change from cycle to cycle, but despite this, the investigation is scheduled in the future