iPhone XS Max is more important than previous Plus versions, says small-scale research

A survey conducted by former Apple analyst Gene Munster Stores Friday saw shorter queues of customers at Apple stores, but higher demand for the highest model.

Gene Munster of Loup Ventures on Friday revealed that in a survey by the company of 50 customers waiting in line for the new iPhones on the release day, 70 percent said they bought an iPhone XS Max, compared to 54 percent who said that they bought the Plus model in the last two years.

In addition, 71 percent of respondents reported replacing phones from the 2017 generation. And Loup Ventures noticed shorter lines than the iPhone X launch last year at the Fifth Avenue Apple Store in New York.

"Customers are more interested in the Xs Max this year than in the past interested in Plus-sized phones," wrote Munster. "Our confidence in our overall $ 791 $ 791 for FY19 has increased today as 70% of the customers we interviewed bought the Xs Max, expecting 55%, which is consistent with an average acceptance of 54% of the Plus models of iPhone 6, 6s, 7 and 8. This ASP estimate of $ 791 is similar to Street Consensus of $ 765, up from $ 757 before the September iPhone announcement event. "

However, the survey is far from scientific for various reasons. The 50 clients have an extremely small customer base. Loup only visited five stores, four of them in Minnesota with the fifth on Fifth Avenue in New York. In addition, customers waiting for the opening day are a small percentage of total customers who will purchase iPhones.

On 14 September, Munster reported that the offer on the pre-order day was not so limited for the iPhone XS and XS Max as for the iPhone 8 and iPhone 8 Plus.

© Appleinsider

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