In the publicity for the iPhone XS and Apple Series 4, Apple went on the web on Friday with photo's of launch events in different cities, as well as a unique mobile site with 3D models of the iPhone XS and XS Max.
Early photo photos shared by Apple are from the Orchard Road store in Singapore, Japan's Apple Kyoto and Australia's Apple Sydney. Thanks to time zones, the countries were some of the first to sell the new hardware.
As in previous years, Apple promises to share photos of additional launches as the day progresses.
The minisite, experience.apple/iphone/, can only be viewed in the mobile versions of Chrome or Safari, but lets people run the models by tilting their phone and switching between them with a swipe. The images are accompanied by function bullet points, as well as options to change the color of the phones.
The site strengthens Apple's emphasis on the appearance of the new iPhones, as seen in things such as the TV ad & Illusion & # 39; The XS line is available in a new golden shade and reinforces it as a luxury product and status symbol.