Instagram wants to be your favorite place to shop

Instagram wants you to do more shopping.
Photo: Pixabay

Shopping is going to be the biggest focus on Instagram. Today, a new update is released, you can easily find what your favorite account is doing.

The photo sharing application revealed that it is offering shopping functions to companies in 46 countries today. Users can tap items to learn quickly and purchase from the business website.

It looks like this:

New shopping function to come to Instagram.
Photo: Instagram

Instagram detailed the blog changes this afternoon. This feature was in the testing phase this summer, but it will be displayed on top of the shopping bag soon. Tap the shopping bag icon and you will see details about the product and options to purchase it.

Only selected brands were allowed to use shopping first within function. It is now deployed in all accounts and many people can completely change the way to find and purchase items online. However, only 90 accounts per month have tapped the shopping bag, but as it gets more universal it can change rapidly. It can also be a major revenue source for Instagram.

Together with the Shopping in function, Instagram creates a shopping channel on the Explore page. Today, the shopping category should pop up on your Explore page. From there you can scroll through items and find inspiration for purchase. According to Instagram, this change is spreading to users in the US today and plans to leave the world next week.

© 9to5mac

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