Customers who were queuing to buy the iPhone XS and iPhone XS Max became the subject of a marketing statement from competitor Huawei after representatives of the company distributed branded batteries to people outside a Apple Store in Singapore.
The subversive marketing stunt saw Huawei gift people in line with the portable power supplies, in boxes with the message "Here is a power bank, you need it." Mothership reports that people wearing Huawei shirts provided the power banks to people in the queue from 11 p.m. on Thursday evening, with about 200 units given to people outside Apple's flagship orchard road.
According to the report, the power banks were worth S $ 80 ($ 59) each.
Huawei's backhanded gifts are an attempt to mock the presumably small battery life of the iPhone, while also promoting the company's own hardware. While the iPhone XS and the iPhone XS Max have 2,658 mAh and 3,174 mAh batteries, Huawei's flagship P20 Pro has a larger battery of 4000 mAh, although it is worth noting that the battery capacity can not be directly converted into longer battery life due to different power consumption between devices.
The iPhone XS queue antics are the latest attempt by Apple's competitors to undermine the launch of a new iPhone through the queues and the customers themselves. The main culprit of such attempts is Samsung, which a long time ago Apple has been attacking in its marketing.
Shortly after the launch of the iPhone X in 2017, Samsung released a commercial named "Growing Up", which thrilled fun during the life of the iPhone, as well as people queuing for it. Latest Model. In 2015, Samsung presented blue cushions and water bottles with the slogan for its latest Galaxy device for people queuing in London, but apparently with hardly any impact.
In 2013, a Samsung film crew visited the Fifth Avenue Apple Store in Manhattan to film the lines, but instead of trying to hack the company's phones, the crew seemed to document the event, asking questions to those present about why they were here and investigate the loyalty of Apple fans.