As has been learned over the years, Google is paying Apple to remain the default search engine in Safari on iOS. Although no company speaks publicly about the agreement, analysts think that payments are made in the billions.
According to analyst Rod Hall (via Business insider), Google can pay more than $ 9 billion this year to Apple to remain the default search engine for Apple's Safari browser on iOS. Hall believes that this number will continue to grow, leading to a $ 12 billion payment in 2019.
The relationship between Google and Apple has always been interesting. Although Apple uses Google as the default search engine in Safari on iOS, the company also uses Bing in various other places, such as searching the Internet via Siri. Despite this, Hall says: "Apple is one of the largest channels for traffic acquisition for Google."
Recently, Apple has drawn attention to the fact that services will be a huge growth area for the company, because the sale of hardware is starting to get tough. Apple Music has seen steady growth from the start in 2015. Although the free storage layer of iCloud is still only 5 GB, more users are now willing to pay the monthly fee to gain access to more storage space.