Google is the default iPhone search engine in Safari web browser, but not because Apple thinks it is the best choice. Analysts estimate that Google will pay $ 9 billion for this benefit this year.
And that amount could be much higher next year.
The estimate comes from Goldman Sachs rod and hole. Hall said that this revenue is based on the number of searches that users on the Apple platform derived from Siri and Safari browsers,
Hall said Mr. Apple will pay $ 12 billion next year for Google.
Of course, estimates by Goldman Sachs analysts are possible. Last year, analysts at Bernstein made this figure 3 billion dollars. In 2013, annual payment was $ 1 billion.
Approximately $ 10 per iPhone user
According to BMO Capital Markets, as of last year, about 715 million iPhones were used. And the total certainly grew in the past 18 months. If both the number and the estimate of Hall's annual payment are correct, it means that Google pays Apple for about $ 10 per year for all iPhone users.
You can easily change this if you do not use Google as the default search engine on iPhone. Just go. Configuration Open the application and scroll down Safari. Near the top Search engine. Tap it and select from Google, Yahoo, Bing, or DuckDuckGo.
Source: Business insider