Roku made $ 61.5 milli worth of streaming video devices in the last financial quarter, as well as $ 75.1 milli in advertising and licensing. CEO Anthy Wood now says that the company does not focus hardware, it aims to metize its users.
"We do not really make mey [from the hardware] We are certainly not doing enough mey to support our engineering organizati and operatis, as well as the cost of running the Roku service, "he added. This is not paid for by the equipment. It's paid for by our advertising and ctent activity. "
While Amaz does not publish sales figures for its Fire TVs, it is believed that Roku hardware is the best-selling of all streaming video devices. Last year, AppleInsider reported that Roku held 37% of the US market versus 15% for Apple TV.
In additi to its devices like the $ 70 Streaming Stick, the company says that e in four TVs sold in the US last year is equipped with Roku hardware. The main screen that all users see presents Roku's TV offers as well as commercials. "We help ctent distributors promote their ctent, and we are paid for it," said Wood.
Roku goes just farther, and you apply it even if you pay for the devices either directly to the company or via how much does your TV cost. And, this is in additi to advertisements that you could get …