In recent mths, Snapchat has been facing the csequences of a ctroversial overhaul. Today, a new survey shows how much this redesign has influenced the public percepti of Snapchat, but the company is also beginning to make some changes to the design of its applicati …
Sylvania HomeKit Light Strip [19659003] A new survey of YouGov Brand Index, shared by Recode, shows that the sentiment of Snapchat users dropped by 73% after the full rollout of the redesign early in the year: Its feeling of user – measured by csumers of their brand a scale of 100 very positive "to -100 for" very negative "- amg US csumers aged 18 to 34 years decreased by 73 percent.
Its feeling of user – measured by csumers of their brand a scale of 100 very positive "to -100 for" very negative "- amg US csumers aged 18 to 34 years decreased by 73 percent.
Also, the same scale, feelings in the millennia fell from a maximum of 30 to 8 following the redesign.Finally, user satisfacti dropped from 27 to 12 last mth.
The survey is noteworthy because members of Generati Y is largely Snapchat's target group and can be incredibly difficult to regain. It also happens that Snapchat is facing an endless battle with Instagram belging to Facebook.
Snapchat has been very firm about the design, with CEO Evan Spiegel saying people would get used to it over time. Last mth, however, the company began testing a redesign of its redesign that reimagines how stories are represented again. With this new design, the stories are returned to the right-wing Discover page.
Today, Snapchat officially deploys …
