May 7, 2014: Katie Cott, Apple's formidable and admired head of global advertising, leaves her positi as vice president after working for 18 years with the company
During her stay at Apple, Cott played a role determining in the ctrol of the representati of society in the press. Working together with Steve Jobs, his departure is a reminder of the fact that the Jobs era is over at Apple.
Katie Cott: An Important Player in Apple's Success
When we think of successful partnerships during the Steve Jobs era at Apple, you probably think about Jy Ive or Tim Cook. Ive worked with Jobs to create a series of successful products. Cook worked with Jobs to make sure that Apple could manufacture and ship these products in sufficient quantities.
The role of Cott at Apple has defined the identity of the company in another way. While Ive and Cook worked directly with the products, she ctrolled the way the world saw Apple.
Prior to joining Cupertino, she worked for a public relatis agency called KillerApp Communicatis, which ran some projects for Jobs & # 39; NeXT. Although Cott never worked the NeXT account, she made ctact with it. When Jobs returned to Apple in 1996, Cott landed an offer of employment with the company.
His work at Apple set the odd anti-PR space that the company was growing. Nobody can say that Apple is bad at PR (that would be ridiculous). However, the company does not try to be particularly good either in the traditial way.
Other public relatis executives keep going …