July 3, 2001: Apple suspends the producti of its Power Mac G4 Cube, e of the most remarkable busts in the history of Apple – and the first major flop after the glorious return of Steve Jobs to the company
Although Apple leaves the door open for eventually reintroducing the G4 Cube at a later date, this never happens and the l & rsquo; Computer is replaced by the upgrade of Apple to G5 processors and then Intel Core Macs.
but a bust at the box office
The G4 Cube Mac represented a change of directi the part of Apple. Computers like the ultra-colorful iMac G3 and iBook G3 had attracted Apple's attenti the return of Steve Jobs and had accomplished their missi of differentiating Apple's hardware. beige boxes that other computer makers were building at the same time.
But the designer Jy Ive and others were eager to go in a new directi with Apple design, which turned out to be aesthetically sleek, more austere, quasi- industrial that Apple has ctinued to explore in the years that followed.
as a cube was e that seemed to have a strange fascinati for Steve Jobs, but never with a large amount of commercial success at the end of it. The G4 Cube sent back to NeXTcube, a computer created by Jobs during his desert years outside of Apple – which also had limited success