According to Cook, customers chose the iPhone X more than any other iPhone "every week" in the March quarter, just as they did after launching the device in the quarter of December.
In additi, Cook said that the iPhone X marks the first time that its most expensive flagship has been its most popular device. Cook said that Apple was "somewhat surprised" that the iPhone X was the most popular device every week since its launch. "It's a strg point," he said. The iPhone X was also the most popular smartphe in China during the quarter.
Since we split the line of the iPhone with the iPhone 6 and the iPhone 6 Plus in 2014, it's the first cycle we've had where the iPhone model high-end was also the most popular.
The satisfacti figures for the iPhone X, Cook said that the device is a "product liked". He then used a Super Bowl metaphor to describe the sales of the iPhone X.
I think it's e of those things where a team wins a Super Bowl. Maybe you want them to win with a few extra points, but that's a Super Bowl winner and that's what we feel about it.
Cook also discussed the pricing strategy of Apple's iPhone X, as he has de in the past. "We value the value we offer," he said. "The iPhone X is the most innovative product the market, and as I've said a few times, it's stuffed with technology that puts the smartphe in place for the next decade.
Cook also said that Apple "will ctinue to provide" different iPhones to meet the different needs of csumers, perhaps reference plans to introduce a range of three iPhone in 2018.