Tim Cook Duke starts calling Steve Jobs, urges graduates to think differently

Apple CEO Tim Cook returned to his Alma Mater Duke for the 2018 graduates' commencement speech, and left a standing ovati.

  Tim Cook in Duke

Cook addressed many topics, ranging from climate change, Apple's use of renewable energy, and launched a clear call for graduates to leave the world better than they found it.

Although not an open reminder of Apple's advertising slogan in the late '90s, Cook still called graduates to think differently' and not just accept the way things are.

"Do not just accept the world you inherit, do not just accept the status quo," Cook said. "No big challenge has ever been solved, and no lasting improvement has been achieved unless people dare to try something different. Dare to think differently."

Like most of Cook's speeches, he invokes Steve Jobs and thanks Apple's founder for his visi.

"I was lucky to learn from somee who believed that deeply, somee who knew how to change the world began by following a visi, not following a path ", remembers Cook. "He was my friend, my mentor, Steve Jobs, Steve's visi was that the big idea comes from a restless refusal to accept things as they are."

"The questi we ask ourselves is not what we can because Steve taught us that this is how change happens and that I looked at it for never to be ctent with the way things are going, "said Cook." I think this state of mind comes naturally to young people – and you should never give up this agitati. "


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