Tim Cook challenges graduates to "think differently" at the beginning address of Duke University

Apple CEO Tim Cook today delivered the 2018 address at his alma mater, Duke University, in Durham, North Carolina .


Cook challenged students to "think differently" rather than accept the status quo, and leave the world better than they found it, following in the footsteps of Leaders like Steve Jobs, Robert F. Kennedy and Martin Luther King Jr. He also reflected Apple's commitment to the envirment and privacy.


An excerpt from his speech:

The pace at which progress is possible has accelerated dramatically. With the help of technology, each individual has the tools, the potential and the reach to build a better world. This makes it the best time in history to be alive. Whatever you choose to do with your life, whatever your passi, I invite you to take the power that has been given to you and use it for good. Aspire to leave this world better than you found it.

I have not always seen life as clearly as I do it today. But I learned that the biggest challenge of life is knowing when to break with cvential wisdom. Do not just accept the world you inherit today. Do not just accept the status quo. No big challenge has ever been solved, and no lasting improvement has ever been achieved unless people dare to try something different. Dare to think differently.

I was fortunate to learn from somee who believed him deeply – somee who knew that changing the world begins with following a visi, not a path. He was my friend and mentor, Steve Jobs.

Steve's visi was that …

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