This is why Apple suddenly begins to worry about sports

Apple made a very unusual move in the World Cup final: He changed his home page. Although this does not seem like a big deal, it's the first time Apple has modified Apple.com for an event (the death of Steve Job was e of the few exceptis) – especially an event athletic.

If you visited the Apple website in the last game of the Cup in the right countries, you have probably seen the cute additis the theme of football. The company has created various auto-play videos based the regi. The homepage in France, for example, shows floating footballs and the French flag before transitiing to the traditial site.

Apple French Football World Cup

Image via iPhone Addict

Croatian users had a similar video when they visited Apple, with the colors of their own countries well represented.

It turns out that these unusual changes were ly the beginning. Quietly, almost behind the scenes, Apple spent the World Cup to implement a vast marketing campaign that included football videos shot with iPhones from around the world, from Australian aborigines to Buddhist mks.

Analysts have even noted that Apple has had a lot of free advertising at the World Cup just because players seemed to be using their easily recognizable AirPods (Apple remains silent about the amount of what was purpose).

Neymar Airpods

Image via AP Photo / Andre Penner

So why is Apple suddenly so hard after events like the World Cup that it has relatively little attenti in the past? Two words: Internatial growth.

Apple has always been interested in the global expansi as a way to …

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