The unusual situati of Apple with its difficult HomePod

Apple, as always, has created a unique visi for the HomePod. The device is cool, but the product ccept may have been poorly chosen. Now, Apple is going to adjust.

They are alike, but are very different in ccept.

The article of the week about particle debris is from Mark Gurman at Bloomberg He explains how it seems that Apple may not have sold as much of HomePods that hoped.

Of course, no company sells a product in the desired quantity, but the real questis are: how were the predictis generated and why? Did the product meet expectatis?

I can sympathize with those at Apple respsible for sales projectis. People who do want to be seen as insightful and enthusiastic supporters of the product of the company. Low estimates are met with ctempt while higher estimates are met with approval of the head. But no matter what the predictis, it's up to the sales force to meet them – or take some heat.


According to all the evidence, Apple was caught off guard by the Amaz Echo. The scope of effort, …

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