The planned purchase of Shazam music recogniti app for $ 400 milli is the subject of a Commissi investigati European Commissi
The Commissi is ccerned that this purchase will give Apple an unfair advantage. because of the access it would have to users' data, and there is also ccern that the csumer's choice may be limited. Initial investigatis showed that Apple could use the recovery to encourage Shazam users to switch to its own music streaming services, so the commissi is cducting a more in-depth investigati.
Launch of its investigati, The European Commissi said: "Access to such data could allow Apple to directly target customers of its competitors and encourage them to switch to Apple Music, which could result in a competitive disadvantage for competing streaming music services. " The investigati will also examine whether Apple could stop referrals from Shazam to Spotify and Deezer.
Margrethe Vestager, European Commissier for Competiti, says:
The way people listen to music has changed significantly in recent years, with more and more Europeans using services streaming music. Our investigati aims to ensure that music lovers will ctinue to enjoy attractive musical offers and will have no less choice as a result of this proposed merger.
In December, Apple cfirmed that it was buying Shazam – but significantly less than the $ 1 billi valuati that had previously been placed the company.