In the heart of Milan, Apple is preparing its last preparatis to open its 17th store in Italy. The new locati will be the first in the country to fully embrace the idea of Apple stores as modern city squares, an initiative deployed in cjuncti with the new design of the company.
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Apple Piazza Liberty, named after its locati in a historic square lined by other premium retailers, boasts a remarkable complement of architectural features that sets it apart from any previous Apple store. The design begins with a vast outdoor amphitheater that descends from the square to fountains that create a magnificent wall of water. The waterfall, symbolizing Milan's cnecti to the canals, also serves as an entrance to the store. Visitors will descend through the fountain to the underground floor of the underground store, where 230 employees are expected to work. The outdoor space will be used to host community events such as summer movies and Today at Apple sessis. Apple wants the place to become a place where friends come to relax, chat and discover new interests.
Today's announcement comes from a new interview with Apple CEO Angela Ahrendts published by Io Dna an Italian women's magazine. According to Ahrendts, a grand opening will take place July 26th. Like Apple Fifth Avenue in New York, the store will be open 24 hours a day. A campaign featuring 21 local artists in the marquee "What are you going to do tomorrow, Milan?" Is …