Strategy Analytics estimates that shipments from the iPhe X totaled 16 milli units in the first three mths of 2018, making it the best-selling smartphe model during this period as in the last three mths of 2017.
"For the secd csecutive quarter, the iPhe X remains globally the world's most popular smartphe model, thanks to a mix of good design, sophisticated camera, extensive applicatis, and a widespread retail presence for the world. device, "said Juha Winter, Senior Analyst at Strategy Analytics.
The results ctradict a wave of reports that variously referred to the iPhe X as a failure, a disappointment and a flop. Several publicatis have stated that the iPhe X has not lived up to due to poor or dull sales.
Much of the pessimism and gloominess centered around Apple's suppliers such as AMS and TSMC who warned of weak demand for smartphes. Apple CEO Tim Cook has dismissed such reports in the past, noting that the company's supply chain is very complex and that cclusis should not be drawn from points singular data.
Cook in 2013:
Even though a particular data point was factual, it would be impossible to interpret this data point as to what it meant for our company. The supply chain is very complex and we have several sources of things. Yields may vary, the performance of the supplier may vary. There is a lg list of things that can make e point of data not a good indicator of what is happening.
In fact, Apple has been in the top four of the world's best-selling smartphes in the last quarter. The iPhe 8 and the iPhe 8 Plus were the secd and third most popular, with about 12.5 milli and 8.3 milli shipments respectively, while the iPhe 7 has took fourth place with about 5.6 milli shipments.
Research agrees with Cook's recent revelati that "customers chose the iPhe X more than any other iPhe every week in the March quarter, just as they did." after its launch in the December quarter. He added that the iPhe X is a "Super Bowl winner", even if "you want them to win with a few more points".
Apple reported Tuesday having sold 52.2 milli iPhes in the last quarter, but it does not break down model sales by model. However, the average selling price of an iPhe was $ 728 during the quarter, up from $ 655 in the same quarter last year, suggesting that the iPhe X , more expensive, is relatively well sold.
The budget of Chinese smartphe manufacturer Xiaomi, Redmi 5A, was the ly Android smartphe to rank amg the top five the list of bestsellers, with 5.4 milli shipments estimated in the last quarter . The new Samsung Galaxy S9 Plus, launched in the last mth of the quarter, is ranked sixth with about 5.3 milli shipments.
The iPhe X might not have lived up to some of Wall Street's out-of-date expectatis, but in the end, the device largely ctributed to record-breaking business numbers of Apple during the first half of its fiscal year 2018.