A televisi ad for the iPhone 7 Plus camera w the Best in Show award at the prestigious annual ADC Awards. The announcement of & # 39; Barbers & # 39; comically demstrates that the Apple smartphe can give air to everye.
Look at it below:
The iPhone 7 Plus has two cameras to create a depth of field effect. Apple calls this portrait mode (not to be cfused with the other completely different portrait mode). Lg ago, photographers dubbed it the Bokeh effect, in which a foreground object is neat but the background is blurry. The iPhone X and the iPhone 8 Plus can achieve this same trick.
The announcement of "Barbers" shows legis of people showing up at a hair sal because photos taken with an iPhone 7 Plus give a good look to previous customers. Whether they do it or not
The ADC Award
The Art Directors Club was founded in 1920 with the idea that advertising could be judged by the same rigorous standards as the fine arts. Last night, the 97th Annual ADC Awards were awarded. This makes it the oldest industry awards fair in the world.
Cubes of gold, silver and brze are distributed in categories such as typography, packaging and promotial materials. top of that, there's the Black Cube, which Apple brought home this year.