T-Mobile uses the self-proclaimed accolade "Best Unlimited Network" in its commercials. But now, an advertising regulator has asked the carrier to cancel it.
To be clear, this recommendati from the Natial Advertising Divisi (NAD) is not binding. But it's quite significant that T-Mobile is appealing the decisi.
The NAD is an investigative unit of the self-regulatory system of the advertising industry. It is administered by the Board of Business Ethics Boards
This is not the first time that T-Mobile finds itself in frt of the NAD. Following a Veriz complaint, regulators last fall recommended that T-Mobile cease claiming to have the fastest 4G LTE network. The carrier agreed to comply at that time.
In the last dispute, AT & T complained to NAD that T-Mobile's claim of being the "best unlimited network" is too broad.
T-Mobile respded with Ookla and OpenSignal crowdfunding speed test data indicating that T-Mobile was delivering faster data speeds than its major competitors.
The Natial Advertising Divisi replied that being the fastest does not make the carrier the best. Other factors such as coverage area, reliable broadband data, and cversati and text services should be included.
The regulatory body has no problem with claims such as "faster", "bigger" or "better coverage". more reliable "as lg as they can be saved.But the mere fact of saying that e is" the best "is an unsupported allegati.
T-Mobile tried to counter … [19659010]
