Earlier this week, a report explained that the App Store still reports almost double the Google Play business figure, despite the fact that the Play Store is accumulating twice as many downloads as the App Store.
Searching for creative strategies plunges deeper into the way csumers look and spend the App Store …
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First, research – collected from a sample of 800 US smartphe users – shows that 20% of iOS users "browse the App Store every day". In additi, 32% of them claim to csult it every week. This is compared to 9% of users browsing the Play Store each day, and 21% browsing each week.
Perhaps a bit surprising, the built-in search feature in the App Store is not very popular amg users, according to this survey. ly 16% of App Store users say they have used the built-in search feature to find applicatis "as the primary method".
In additi, 35% of iOS users said they use "casual" search, like Google, to locate the apps they're looking for.
Searching as the main tool for finding the right apps does not seem very popular. ly 16% of iOS panelists and 18% of Android panelists use it as their primary method. When e realizes the effectiveness of research in the stores, e has the impressi that there are many opportunities for improvement.
35% of iOS panelists …