Back Track with iMac
ly ten mths before the introducti of the "iMac Back Track"), Jobs and its hand-picked management team had taken ctrol of the business. Apple and killed a series of projects and products to focus the company two simple product lines: the 1997 White Power Mac and a black Curvey laptop, both powered by a G3 processor. iMac was a unique opportunity for Apple to showcase its core competencies to make advanced technology widely accessible
Both of these products have been optimized for existing Apple customers: mainly creative professials attracted to the intuitive and aesthetic Mac software of & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; # 39; Apple.
With iMac, Apple was targeting a wider market of people who wanted a cvenient and easy way to cnect to the Internet.
Although this seems fundamental today, in 1998, the # 39; iMac was a unique opportunity for Apple to demstrate its core competencies by making advanced technology widely accessible and attractive. This strategy would be played again with the Apple iBook csumer notebook in 1999, the iPod …
