Last mth, we reported that Snapchat was testing n-skippable ads. Now, the company has officially launched its first series of commercials as part of this initiative …
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As reported by AdAge Snapchat has deployed today his first collecti to see "commercials." These 6-secd video ads can not be ignored by the user.The first commercials promote movies such as Samsung's Snapple and Galaxy S9.
In the past, Snapchat relied entirely skippable ads, a business model that has proven unsuccessful since The company first deployed video ads in 2014, and at the time it was 39, categorically opposed imposing unctrollable advertising users.
As AdAge notes, Snapchat hopes that its forced ads will make it a more attractive platform for brands. t, is that ads do not link to lger videos or a website – these are just 6-secd videos that play and disappear immediately. This can make it difficult to track the effectiveness of their Snapchat ads by brands.
It is important to note that new n-skippable ads ly appear in Snapchat's "Shows" collecti, and not in user-generated Stories. Snapchat "Shows" are the episodic clips that the company produces in partnership with companies like NBC, Walt Disney and Viacom.
Snapchat has had a few difficult mths lately. A ctroversial redesign twinned with <a …