Snapchat lost more than $ 160 milli deepfake maker AI Factory for recent video functiality

You are officially in 2020 ly when you have become familiar with deepfakes, these deceptive videos which replace e subject by another using artificial neural networks.

While some have already used this technology to deceive the masses, Snapchat recently spent more than $ 160 milli its own deepfake technology for hopefully less misleading purposes.

TechCrunch cfirmed earlier reports from the Ukrainian website AIN.UA who first learned of Snapchat’s purchase of AI Factory for $ 166 milli.

according to TechCrunchAI Factory technology has also been leveraged with Snapchat functiality introduced last mth:

The company acquired AI Factory, a computer visi startup that Snap worked with to create Snapchat’s new Cameos animated selfie video feature, for an estimated price of around $ 166 milli.

So what is the deep cnecti with Snapchat? TechCrunch explains:

Cameos, launched last mth, allows you to take a selfie, which is then automatically “animated” and inserted into a short video. The selecti of videos, currently around 150, is created by Snap, with the whole ccept similar to that behind “deepfakes” – AI-based videos that seem “real” but are actually things that never really happened.

Cameos are probably just the first new feature of many to come to Snapchat with the acquisiti of Deepfake Maker. TechCrunch notes that the company has taken its site offline following the acquisiti, but AI Factory touts “several commercial AI solutis based the recogniti, analysis and processing of images and videos” their account LinkedIn business.

Deepfake videos can be extremely misleading to the naked eye, so new technology has been a big ccern in the age of propaganda. The exact way in which social networks should moderate and respd to malicious deepfakes has not yet been tested beyd a few incidents.

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