Samsung's Note 9 will introduce a new "ISOCELL" technology to compete with the iPhone X

S Martphe cameras have evolved csiderably over the years, with Apple and several high-end Android OEMs investing heavily in the development of improved compents, sensors, and software to optimize image quality.

Last November, Apple launched its most ambitious camera technology, launching the iPhone X with a 3D TrueDepth sensor for biometric security Animoji and Face ID, a very advanced VCSEL system and powerful features such as Portrait Lighting.

There is no doubt that Apple has gained fame for providing high quality cameras year after year. But Apple is not the ly maker of smartphes to believe that cameras are amg the most compelling selling points of its device.

Samsung, in its drive to surpass the iPhone X, is expected to incorporate a new sophisticated camera dubbed ISOCELL Plus – promises to push the "pixel isolati technology" to a whole new level – when it will launch its next Galaxy Note 9 flagship this summer.

Calling it "the world leader in advanced semicductor technology" introduced its new "ISOCELL Plus" technology this week at the Mobile World Cgress in Shanghai, promising that its CMOS image sensors would be able to capture and retain "more light, significantly increasing light sensitivity and color fidelity". Csumers can now expect even more accurate and clear pictures in difficult cditis …

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