Portrait advertising of the "Apple Barbers & # 39; wins Best in Show award at ADC Awards

At the last editi of the ADC Awards in New York, Apple was rewarded for its work the announcement "Barbers". last May, a 1-minute coin promoting Portrait Mode iPhone 7 Plus.

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Every year, the ADC (Art Directors Club of New York) celebrates the leaders of creative communicati. The most prestigious award is the Black Cube Best In Show. Apple and the Furlined producti company have not ly w the Black Cube, but also the Gold Cube award for Best In Moti and Film Craft. Furlined w the best producti company of the year. A Silver Cube Award for the editi and several other Merit Awards have completed the winnings of Apple

'Barbers & # 39; takes place in an urban hair sal, where customers are photographed with an iPhone 7 Plus in Portrait mode after receiving their haircuts. Customer photos line the store's walls and storefrts, attracting passersby who are impressed by the haircuts and (presumably) the quality of the photos.

Last fall, Apple followed the success of Barbers with an advertisement for Portrait Lighting iPhone 8 and 8 Plus called "Portraits of Her." More successful was Apple's Spike Jze HomePod ad, which debuted in March at critically acclaimed. It is not an exaggerati to imagine that the short film could be recognized at the ADC Awards next year.

You can watch 'Barbers & # 39; below:

See 9to5Mac YouTube for more information Apple:

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