I shared details the process of creating the Apple Watch, the inspirati of Apple and the experts csulted by the company, the first watches that he has purchased, Apple's health, what he finds inspiring. , and more.
Ive's first watch was an Omega Speedmaster, which he says he bought in 1992 while a trip to Kowlo. Ive said that he was "totally seduced" by his use in space explorati. "In a way, it embodies the optimism, the ambiti and the courage of the inventi," he said. Ive said that he also admires Patek Philippe's Nautilus, which he describes as a "bizarre, weird object".
According to Ive, Apple's CEO, Steve Jobs, had no particular interest in the watches, and the first discussis the watch therefore did not take place until 2012, a few mths after the death of Jobs. Death, Ive said, prompted Apple to "think of where we wanted to go" and what was Apple's trajectory as a business. Apple was also exploring its ctributi to its users. "I think, unquestiably, that Apple, since the 1970s, has made technology difficult to understand and inaccessible, easy to understand and accessible."
The Apple Watch, with its focus the staff, was the next logical step …