In-app purchases are more efficient than ever, new data shows

A new report from the Sensor Tower reveals that in-app purchases ctinue to be popular amg smartphe users and developers. The analyst firm claims that iPhone users spent 23% more in-app purchases in 2017 than the year before …

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Data from Sensor Tower's intelligence reveal that the iPhone hit a new high of $ 58 last year, compared to $ 47 in 2016. Of this $ 58, the games ctributed about $ 36, followed by the entertainment, music, social networks and lifestyle applicatis

via Apple's in-app purchase system, such as recurring subscriptis in apps like Netflix. It does not include purchases made in apps like Uber and Amaz, which Apple does not support reducing revenue.

In terms of downloads. Data from the detecti tower indicate that there was a 10% increase in applicatis downloaded over the phe, with …

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