HTC, ce amg Apple's best rivals in the smartphe market, is laying off a quarter of its workforce. This is ly the last step of the slow collapse of the Taiwanese company
. This is not the result of a dreadful mistake. There does not seem to be any place the current phe market for anye other than Apple, Samsung and China-based phe manufacturers.
HTC is not what it was formerly
did the very first Android model, the HTC Dream (aka the T-Mobile G1) in 2009. In 2011, HTC was the third largest smartphe manufacturer in the world. He was behind Apple and Samsung even then,
Since then, the company has struggled to stay competitive. Its HTC e line has had a dull demand, with potential buyers preferring iPhone or Galaxy S models.
HTC manufactures the Pixel range of Android smartphes for Google. And last year, Google bought most of the Taiwanese business phe designers for $ 1.1 billi to help make more models Pixels. Good news for Google, but 2,000 HTC employees have disappeared.
Add in the 1,500 the verge of being sacked, and the company will be reduced to about 4,000 according to Reuters . Mix some high level restructurings and resignatis and it's a recipe for a company the edge.
Just no room for HTC
In the fourth quarter of last year, HTC shipped about half a milli phes worldwide. For comparis, Apple shipped 77 milli, and Samsung shipped 74 milli. The …