Apple is famous for its social networks. Unless you count iMessage, which is easy enough and popular to exist as a standale business. Or iCloud photo sharing, which brings families and friends together every day. What are you saying? Ping? Of course, that did not work, but using it as your ly representati of Apple's social efforts is at best lazy.
Apple, then, is rather good at social things. It's just that it's hidden. For example, you can now cnect with friends in Apple Music and spy what they listen to. How? Let's see.