Apple has a pile of mey in hand that is estimated at over $ 285 billi. So, how should he spend it? Over the years, we have heard a lot of ideas – ranging from the purchase of Disney to significant discounts to shareholders.
Scott Galloway, professor of clinical marketing at the Stern School of Business at New York University, has a different suggesti. His ccept? Apple should launch the largest university in the world without tuiti.
Put a Huge Toenail in the Universe
His idea was first proposed in the (excellent) Technology Strategy Book The Four which was the first e. a Cult of Mac choice for the best books of the year. 2017. It is now the subject of an editorial for Wired that you can read here. Galloway argues that not ly a tuiti-free university would be an amazing public good (something that Apple likes to do!), But that it also represents a great profit opportunity.
"[Apple]] must" reverse "the current funding model, making it exempt from tuiti fees …