Greg Joswiak of Apple speaks about design, Steve Jobs is the first witness of Apple v. Samsung

The first witness called at the beginning of the last Apple v. Samsung Tuesday ruled marketing vice president Greg Joswiak, who pushed Apple's positi the importance of product design.

<img src = "http://apple.insidercdn.com/v9/images/1×1-white.jpg" alt = "Greg Joswiak of Apple with iPhes [19659004] Design was" something that [Apple co-founder] Steve [Jobs] had created in the DNA of the company, "said Joswiak in testimy according to journalist Mike Swift. opportunity to show the jury photos of products such as Mac, iPods, Powerbooks and MacBooks, with the message that design was essential before the debut of the iPhe in 2007.

"We were really at risk "Time," said Joswiak about the iPhe. "We are really betting society."

Apple's goal in the trial is to cvince jurors that Samsung should pay $ 1 billi in damages for the design patents of & # 039; Counterfeit iPhe. Samsung, however, took off following a US Supreme Court ruling in 2016, which stated that it was unfair to force a company to pay all the profits of a device when ly a few elements were violating . Samsung has compared the logic of Apple to pay the full benefits of a car for a counterfeit wallet.

The case in questi dates back to 2011, and initially resulted in a verdict of $ 1 billi in favor of Apple. However, this amount has fallen several times in subsequent lawsuits, and chances are that Samsung owes even less if it can present a cvincing argument at the current trial.

Be that as it may, the result will probably not have much impact … 19659009]

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