As has been learned over the years, Google is paying Apple to remain the default search engine in Safari iOS. Although no company speaks publicly about the agreement, analysts think that payments are made in the billis.
According to analyst Rod Hall (via Business insider), Google can pay more than $ 9 billi this year to Apple to remain the default search engine for Apple's Safari browser iOS. Hall believes that this number will ctinue to grow, leading to a $ 12 billi payment in 2019.
The relatiship between Google and Apple has always been interesting. Although Apple uses Google as the default search engine in Safari iOS, the company also uses Bing in various other places, such as searching the Internet via Siri. Despite this, Hall says: "Apple is e of the largest channels for traffic acquisiti for Google."
Recently, Apple has drawn attenti to the fact that services will be a huge growth area for the company, because the sale of hardware is starting to get tough. Apple Music has seen steady growth from the start in 2015. Although the free storage layer of iCloud is still ly 5 GB, more users are now willing to pay the mthly fee to gain access to more storage space.