Google is the default iPhe search engine in Safari web browser, but not because Apple thinks it is the best choice. Analysts estimate that Google will pay $ 9 billi for this benefit this year.
And that amount could be much higher next year.
The estimate comes from Goldman Sachs rod and hole. Hall said that this revenue is based the number of searches that users the Apple platform derived from Siri and Safari browsers,
Hall said Mr. Apple will pay $ 12 billi next year for Google.
Of course, estimates by Goldman Sachs analysts are possible. Last year, analysts at Bernstein made this figure 3 billi dollars. In 2013, annual payment was $ 1 billi.
Approximately $ 10 per iPhe user
According to BMO Capital Markets, as of last year, about 715 milli iPhes were used. And the total certainly grew in the past 18 mths. If both the number and the estimate of Hall's annual payment are correct, it means that Google pays Apple for about $ 10 per year for all iPhe users.
You can easily change this if you do not use Google as the default search engine iPhe. Just go. Cfigurati Open the applicati and scroll down Safari. Near the top Search engine. Tap it and select from Google, Yahoo, Bing, or DuckDuckGo.
Source: Business insider