While Apple is preparing for its great transiti to original ctent, a star of “Planet of the Apps,” e of its first-generati shows, talked about how the company handled the marketing of this series.
I was an Apple show” Planet of the Apps “- Gwyneth, Will, Jessica Alba, me and Apple did not use or [Vayner Media, Vaynerchuk’s digital marketing company] Gary Vaynerchuk said his podcast in an interview with Food Network animators: Look, I’ve grown up in the wine industry, so Food Network is probably my apple. But I do not trust anye in marketing today.
Vaynerchuk, an entrepreneur known for his work in the wine industry as well as digital marketing, talked about the Apple experience an episode of his YouTube show “Ask Gary Vee”. Vaynerchuk was e of the judges “Planet of the Apps”, with actresses Jessica Alba and Gwyneth Paltrow and musician Will.i.am.
Vaynerchuk went to note that although he is taking full ctrol of marketing his own projects, he has often refrained from commenting while dealing with Apple during the show’s producti.
“I was blown away by the way I behaved at Apple’s marketing meeting: my cheeks were bleeding profusely from each meeting because I bit them, my tgue fell completely out of my mouth,” adds Vaynerchuk. “You’re also there with Jimmy Iovine, and he’s like I got him, I got him,” and I knew that he was not in the trenches, I know that Jimmy is not a jerk, clearly, but I was like that. “”
Apple’s current trend to create its own original TV series is sometimes called the company’s first push to original ctent. But that’s not entirely true – before the announcement of the upcoming series starring Jennifer Anist, Reese Witherspo and Jas Momoa, Apple launched its original ctent last year with “Planet of the Apps “, a reality” Shark Tank “series that has been distributed by Apple Music and iTunes.
The series aired ten episodes in the summer of 2017, and although there has been no official word a cancellati, the series is not csidered a success.
Vaynerchuk did not go into details about what the dispute with Apple implied exactly. It is clear, however, that the show did not do much, and that Apple did not take advantage of the star power of three celebrities from the entertainment industry who have credibility in the business world, as well as a marketing guru. Vaynerchuk.
Still, there is not much reas to think that this augurs badly for Apple’s future ctent plans. The company has clearly purchased to become a ctent player in the future in a way that it did not have in 2017, and will clearly bring its full marketing power to its upcoming broadcasts. A way that has not been the case for “Planet of the Applicatis.”