The new (PRODUCT) RED Special Editi iPhone 8 will not begin to arrive until Friday, but a lucky YouTuber has received a first unit from Apple. Popular YouTuber Brands Brownlee has been gifted a pre-RED versi of iPhone 8 Plus, and has posted an unboxing video line.
Brownlee takes the iPhone "seriously red"? That's damn awesome – and the white-to-red pallet swap, compared to last year's iPhone, is highly appreciated. Watch his video below.
Apple's decisi to have popular YouTubers provides the first public preview of the products is something the company has been doing for a while now. This is a clever way to ctrol the narrative and bypass the traditial media machine. It also attracts a younger audience, which is more likely to watch vloggers YouTube than to read, say, the New York Times
The Brownlee review does not break with the new iPhone, although it cfirms that it's really a …