CarPlay becomes the priority of purchase for new car buyers

As smartphes are almost saturated in developed markets, new data suggests that embedded infotainment systems like Apple's CarPlay are quickly passing from a pleasing opti to the functiality required for buyers new vehicles.

report released Thursday, csumers are showing increased interest and satisfacti with smartphe mirroring solutis, namely CarPlay and Android Auto.

The company interviewed 100 CarPlay users and 100 Android Auto users in order to gain a better understanding of average usage rates and satisfacti levels for each technology. Overall, users with access to iOS and Android systems have the ability to access phe data from their car's built-in infotainment csole.

Collectively, over 85% of users were somewhat or very satisfied with their system. In additi, over 90 percent said that they are very likely to recommend the soluti to others.

Derek Viita, senior analyst at Strategy Analytics, notes the mirroring of …

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