Apple does business with news publishers at Apple News video ctent. e of the first major partnerships is BuzzFeed News which published a documentary series last mth for Apple News called "Future History: 1968" (via Digiday ).
[ Apple Live News Secti now available in the TV applicati ]
Apple News Video
The video ctent for Apple News was part of the iOS 11.3 update. BuzzFeed released the first three episodes of Future History Apple News. A week later, he uploaded them to other platforms. Apple paid BuzzFeed for the first rights, and shared a cut of advertising revenue with the publisher.
This of course puts Apple in direct competiti with Facebook, Google and Twitter, all of whom have built platforms for news publishers. Roxanne Emadi, head of audience development at BuzzFeed said that Apple News is different from social media:
Building a great news business is a goal for us, of course. So we focus quality premium series and series, not disposable social videos, which is really new to news. We focus truly unique and in-depth video experiences and finding partners to support it. It's very different from what you're used to, ie social video and news feed video.
Up to now, Apple News has not been a major source of revenue for publishers. Platform. Apple seeks to address these ccerns and prove that its news platform is worthy of the name.
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