Apple wins the ADC award for the iPhone 7 Plus 'Barbers' ad, named brand of the year

Apple added this week to a wave of accolades from the advertising industry with a prize awarded by the Art Directors Club of New York, which awarded its ADC Black Cube to Best of Show a Portrait mode iPhone 7 Plus. .

  Barbers Ad

Awarded at a ceremy Mday, the ADC Black Cube went to Apple and the furlined producti company for their work "Barbers", a short TV commercial of 39, a minute aired last May.

e of the series of iPhone 7 Plus commercials produced as part of the "virtually magic" campaign last year, "Barbers" tells how a small hair sal has used the smartphe and its functi photographic single portrait mode to boost sales.

Squeezing William yeabor's sg "Fantastic Man", employees of "Family Barber Shop" create posters their clients' hairstyles transformatis from photos taken the iPhone 7 Plus. The quality work, emphasized with a little help from the Apple phe, attracts more customers, each of them gets their photo turned into a poster or framed copy.

Like many prior Apple spots, "Barbers" focuses more the results, or catalyst for change, than the actual product. In fact, the iPhone 7 Plus appears the screen for six secds, about e-tenth of the time of the advertising run.

"Barbers" also w the Best of Discipline Award, a gold cube in moti and film, and three awards in advertising at the 97th annual editi of the 39; ADC. Apple was named brand of the year, while Furliner took the producti company of the year …

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