The TV applicati already bundles televisi and film ctent from different providers into e easy-to-access place, thus providing subscriptis is a natural evoluti of Apple's efforts to simplify and improve the TV experience.
At present, although you can access the ctent of hundreds of applicatis and cable providers, many require a premium subscripti that must be obtained directly from the provider. Services such as HBO, Showtime, Starz, Netflix and many others, for example, all require subscriptis, which must be purchased from a third party applicati or from a website.
Apple will offer subscripti optis to the TV applicati as an alternative to the requirement for customers to subscribe to various video services from multiple applicatis and ctent providers. It will streamline the acquisiti of ctent for customers, but will also strengthen the rapidly growing business activity of the company.
Apple plans to introduce the new subscripti feature "next year".
There is no word how the original programming efforts of Apple will take into account the subscripti service. Apple has more than a dozen going TV shows, and at the present time it is still not clear whether Apple is building a dedicated service for the ctent or whether it will begin iTunes or Apple Music.