Apple TV proposed as alternative decoder cable decoder in France

Vivendi's Canal + group announced Mday its intenti to offer the Apple TV 4K as an alternative to traditial cable TV boxes for subscribers in France, marking e of the first Apple's deployments of a pay-TV provider established

  Apple TV 4K

As of May 17, French customers of Canal + will be able to rent Apple TV 4K for 6 euros per mth (7 dollars per mth), which is the same price as cable TV decoders.

Thanks to an agreement with Apple, Canal + will distribute Apple TV 4K streaming devices directly to customers, who will be able to use the equipment to access the queues of their subscripti channels. As Apple TV does not have a coaxial cable support, subscribers will likely need to download the MyCanal app to take advantage of all the features.

In additi to cable TV ctent, users who opt for Apple TV enjoy access to Apple's tvOS App Store, Siri voice ctrol and Apple's apps. first class, including Apple Music.

Frank Cadoret, deputy director of Canal + France, praised the partnership with Apple in a statement to Variety .

"Apple TV is the perfect showcase for our premium ctent exclusives, especially cinema, sports and our original creatis," said Cadoret.

For Apple, the integrati of Canal + could be the first of many pay TV deployments. The growing number of mobile apps offered by premium ctent providers legitimizes Apple TV as a direct cable replacement, and not as an excessive alternative.

"We believe that Canal customers will like to use the Apple TV 4K as …

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