Apple shows off iPhone X w / Face ID in humorous game show ad [Video]

Apple today has shared its latest iPhone X. This e, like many of the ads we've seen so far, focuses Face ID and how it can be used to log-in to third-party applicatis. Headline to watch it …

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Apple's latest iPhone X ad is just over 1 minute and 30 secds lg, entitled 'Memory.' In the video, a game show ctestant is quizzed the password his bank account. While he struggles to remember it and almost loses the game, he's able to use his iPhone

Apple says the moral of the story feel like a memory challenge:

Remembering your password? With Face ID iPhone X, your face is your password.

Today's 'Memory' is the latest in Apple's X ads focused Face ID. In the past, ads have highlighted Apple Pay, the Cvenience of Face ID, and much more.

Watch today's new ad and let us know what you think of it

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  • Apple's latest ad all iPhone X selfies w / help from Muhammad Ali

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