Tight marks the Gala Met 2018 in New York. As usual, the show is e of the first fashi events of the year, with persalities from the entertainment industry making appearances.
While Apple has served as a spsor of the event in the past, this year it airs the show live via Apple News …
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Apple has entered into a partnership with E! News to offer a live feed of the Met Gala. The company presents the stream prominently in the Top Stories secti of the Apple News app. Apple seems to use its own backend to broadcast the event as there is no sign of integrati with another video platform such as Facebook or YouTube.
Apple is not the ly platform offering a feed of the Met Gala. The event is also airing the website of E !, YouTube and Facebook.
This is not the first time that Apple is streaming live video in Apple News because it has already streamed several political events. This however marks e of the first business ventures in the entertainment industry.
You may remember that Apple spsored Met Gala in 2016 and 2017, with Jy Ive as co-president during the first. Apple does not seem to be a spsor of this year's event, nor does it appear that Apple executives are present.
As we pointed out earlier today, Apple is focusing more editorial ctent and Apple News in general. It was reported last week that the company was paying publishers for <a …