Apple losing AR lead to low-cost competitors, the lack of software innovati to blame

According to KGI analyst Ming-Chi Kuo, Apple lost its lead in the augmented reality world after accelerating its pace with ARKit in iOS 11 and advanced hardware iPhone and iPad. Kuo in a note to investors seen by AppleInsider said that Apple's leadership in AR was "significantly reduced" by Oppo, which partly caught up with the iPhone maker through a solid hardware and software integrati. The analyst believes that it ly took six to nine mths for the Chinese electrics manufacturer to come up with a platform comparable to Apple's offerings.

Whereas Apple uses a custom AR platform with custom processors A, closed cameras, gyroscopes Oppo was able to recreate similar digital experiences with low-cost compents. According to Kuo, Oppo relies processors manufactured by Qualcomm and MediaTek, an open-loop camera system, and an accelerati sensor, …

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