Apple Loses As Netflix Inks Ctent Deal With Former President Obama

Former US President Barack Obama and ex-First Lady Michelle Obama signed a multi-year producti ctract with Netflix that will see both TV shows and films for service, reports The New York Times .

Although Netflix has been in negotiatis with the Obamas for several mths, Apple would have been interested in working with the duo if the Netflix affair had failed. Apple has developed a series of original TV shows, and an agreement with Michelle and Barack Obama would have been a big win.

The Obama agreement with Netflix will allow it to create ctent that will reach millis of people in the United States and abroad through a new producti company created with Michelle Obama, called "Higher Ground Productis". "
According to Netflix, the Obamas will create "scripted series, improvised series, docu-series, documentaries and reports" that aim to highlight the issues and themes which the president has worked during his eight years in power.

"e of the simple joys of our time in the public service has been to meet so many fascinating people from all walks of life and to help them share their experiences with a wider audience." why Michelle and I are so happy to collaborate with Netflix – We hope to cultivate and promote the talented, inspiring and creative voices that are able to promote greater empathy and understanding amg people, and to help them share their stories with …

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