Apple is working with Salesforce to create new iPhe and iPad customer-facing apps. The collaborati helps push Siri and Siri Shortcuts into customer support apps, as well as the apps that csumers use for business, travel, and more.
Apple said in a statement,
Apple and Salesforce today announced a strategic partnership that brings together the largest customer relatiship management platform and iOS, the world's most advanced mobile operating system, that enables powerful new mobile apps for businesses. In collaborati with Apple, Salesforce redevelops its app to embrace the native mobile platform with exclusive new features iOS.
Normally speaking, apps developed with the Salesforce platform can now make it easier for users to add new voice commands. Thanks to Shortcuts in iOS 12, they can also automate tasks.
Apple, Salesforce partner for new iOS-based customer service apps
For customer service, this makes it easier to keep track of customer comments and actis. For end-users, they can more easily benefit from the services that companies offer.
Imagine, for exe, getting off a flight and saying, "Hey Siri, I have arrived." That causes calling an Uber, who checks you in at your hotel, and sends a message home to leave your family now that you are safe the ground.
There was a time when the ly opti for a robust CRM platform was Windows. Apple is trying to change that in iOS and collaborati with Salesforce makes that more a possibility.