Apple Inking deals with publishers for exclusive video ctent

Apple began signing ctracts with Apple News publishers to win exclusive and scheduled video series the platform, competing with news distributi points Facebook, Google and Twitter. In a new article today, Digiday highlights BuzzFeed News as e of the first major partnerships for the video initiative Apple News, with the debut of the docu series "Future History: 1968" last mth.

As part of this partnership, BuzzFeed News launched the first three episodes of Future History: 1968 exclusively Apple News, and then a week later, aired them Facebook Watch, YouTube, Twitter and the app BuzzFeed. BuzzFeed, head of audience development Roxanne Emadi says that Apple has paid the publisher for first-window rights the first three episodes of the show and has reduced BuzzFeed a share of advertising revenue.

Apple has become so serious by competing with Facebook, Google / YouTube and Twitter as a distributi point for news publishers that it pays publishers first to unveil programs Apple News.

"We are focusing truly unique and in-depth video experiences and we are looking for partners to support that," said Emadi. "It's very different from what you're used to doing, namely social video and news feed video."

After its launch April 21, Future History: 1968 was featured in video galleries Apple News. included in the push notificatis of users who follow the editor in the applicati. According to Emadi, during the first week of the show's availability Apple News, he received "several hundred thousand" views across the three episodes. April 28, the show was launched YouTube, Facebook Watch, and Twitter, garnering over 110,000 views of the three since then.

The show focuses the major events that occurred in 1968, including the assassinati of Martin Luther King Jr. and the race to space, but the depictis of each event are filtered to through a modern goal. For example, cversatis between King and his wife are visually displayed as a text …

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